I am a Creative Director, Digital Consultant, Content Creator, and Social Transformation Thinker with over three decades of multidisciplinary experience spanning advertising, media, broadcasting, education, fine arts, and digital innovation. I have dedicated my professional journey to transforming ideas into meaningful experiences that connect people, brands, and communities. I believe creativity is most powerful when it serves a larger purpose—empowering society, preserving culture, and creating sustainable impact.
As a Ph.D. scholar, my research explores – Anekāntavāda, social transformation, business empowerment, and emerging technologies. I am particularly interested in how we can translate timeless philosophical principles into practical frameworks for innovative business ideas, community empowerment, ethical leadership, and human-centered technology. My work seeks to bridge the gap between ancient wisdom and modern challenges, creating solutions that benefit families, businesses, and society at large.
Over the past 30 years, I have worked with leading organizations in advertising, media, and academia. My experience includes creative leadership for renowned brands such as Nestlé, Pepsi, Gillette, JK Tyre, and Ranbaxy; pioneering broadcast innovations during my tenure at NDTV; receiving international recognition for engineering innovation; and contributing to higher education as an Associate Professor of Visual Communication. Throughout my career, I have combined strategic thinking, creativity, technology, and cultural understanding to deliver impactful results.
Beyond my professional and academic pursuits, I am passionate about creative photography, writing, and visual storytelling. Through my photographs, articles, and thought leadership content, I explore themes of social innovation, culture, Jain philosophy, human potential, creativity, and conscious leadership.
